Stratigic Management - McDonalds Assignment Example | Topics and Well Written Essays - 2000 words

Stratigic Management - McDonalds - Assignment ExampleThe analysis of these factors can infract the internal strengths and weaknesses of a company (Barnat, informal Organizational Analysis). McDonalds is one of the biggest card-playing food restaurants with customer base of 47 one thousand million. McDonalds operates in almost 119 countries in the world. It has complicated distribution channel and its suppliers network is spread throughout the world. McDonalds marketing strategy aims to raise the gross revenue and to maintain its brand image. McDonalds constantly alter the strategies according to the customers tastes, standard of living and opinions. McDonalds is quite approachable in countries where heap are sensitive towards consuming various foods, for example, the market of India (Scribd, Internal Analysis on Macdonalds). ... In the year 2006, McDonalds had faced criticism in Japan because of including forbidden foods and dishonest coloring of apple pies. An opposite critic s tated that McDonalds and its other fast food competitors demoralized native training and developed identical international culture. Besides, McDonalds had faced bad reputation because of unhealthy food and bad employee relation in many of their outlets. There was expostulation against McDonalds for making people work for lower wages (Gibison, McDonalds A Good Image with Bad Ethics). Section 3 In-depth Internal Analysis Resource Based View of McDonalds The marketing strategy of McDonalds is based on the internal resources. Tangible Resources Product With regard to fast food products there are many choices for a customer. Thus, McDonalds focuses on creating a menu that most of the consumers require as well as prefer. McDonalds always examine the preferences of customers as the preferences change from time to time. To facilitate the change in preference, McDonalds continuously develop new products and replace old products (McDonalds Corporation, Marketing at McDonalds). Intangible Re sources Brand Reputation McDonalds has good brand reputation. In the year 2008, it was ranked number eight among other international brands. It had ranked in first position among other fast food international brands. The brand value was calculated to be around 49,499 million USD. In the fast food markets of North America, McDonalds brand was ranked in seventh position (Millward Brown Optimor, Top 10 0 B rand Ranking). In the year 2010, McDonalds brand was ranked sixth in the year 2010, among most valuable global brands (Social Brand Value, Brand